New Product development: An analysis of two small and medium enterprises in Vietnam

AUTHOR 

Duc-Anh Tran

Abstract

The reasons for this exploratory investigation are to give a comprehension of the role of small and medium-sized enterprises (SMEs) in the new product development (NPD) procedure of SMEs in Vietnam and make a comparison between the NPD process and a particular case from the personal interview. The goal is to explore whether particular industries fully follow the NPD process or not. Firstly, discover the meaning of family business and SMEs; secondly, the NPD procedure; thirdly, using the NPD in the particular setting of SMEs (comparison). In addition, there are two questions, which are “How do small and medium-sized businesses conduct NPD activities?”, and “Which are the enabling factors and the constraining factors for NPD?”

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